Roberto-Venn School of Luthiery
From Outdated to Optimized: How We helped increase Enrollment by 125%
challenges:
Roberto-Venn School of Luthiery, a locally-owned and accredited trade school, was struggling to attract new students and enrollments were at an unsustainable level. Another challenge was the high bar to enrollment: tuition and moving to Phoenix for the the five-month commitment.
Services
- Branding and Logo Design
- Concept and Content Strategy
- Marketing Messages
- Website Design + Development
- Advertising campaigns for search, display, retargeting, print and video
- Social Media Strategy and Templates
- Copywriting
- Photography
- Print Collateral Design
- Marketing Materials
- Apparel
Identity
Simplified their existing logo to be much more readable and modern. We also provided a logo for special uses like merchandise.
Imagery
We worked with a photographer to help capture the Roberto-Venn story and provide assets for all the different promotional use cases.
Website
We redesigned and developed their website with a fresh, user-friendly layout and implemented SEO best practices to improve organic search engine ranking.
“Extremely knowledgeable instructors, full creative freedom and the pride that comes with seeing your finished product makes me proud to say I’m a Roberto-Venn graduate.”
— Salvador Silva
Marketing Strategy
We created and implemented a complete marketing strategy that includes social media (instagram strategies and templates), advertising (search, display, remarketing, YouTube, Facebook and traditional print ads), optimized landing pages, and more.
Social Media Strategy and Templates
“We highly recommend PS Studios! Peter and staff are very creative, and a pleasure to collaborate with. Marc continues to study and implement successful online ad campaigns that get us in front of our potential guitar making & repair students, and our enrollment has increased. Yea!”
— William Eaton, Director, Roberto-Venn School of Luthiery
Search Ads
We researched keywords their potential students were using to search. then we created several ads, tested and adjusted them to see which were the best at converting lookers into buyers.
Display, Remarketing, YouTube Ads
To fill the enrollment pipeline, we need to cast a wide net and are advertising nationally. using a variety of methods to target potential students is key to the campaigns success.
Traditional Print Ads
We even used traditional print ads in targeted trade publications.
Results
Roberto-Venn has experienced a 125% increase in enrollments since the start of the campaign.
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