If you live or travel in the USA, Chile, Indonesia, Singapore, or Canada you have probably seen our branding work. Indigo Partners, who own and operate airlines in each of those countries, has worked with ps:studios for over 20 years to help name and brand a half-dozen airlines.
An effective brand shows itself in many forms, and is reflected in not only the aircraft, but also the many elements that make up the airline experience. Be it uniforms, badges, ticket counters, or the super graphics found in the airports – the brand is applied across a range of environments and executions.
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Paul Rand
JetSMART is an ultra low-cost carrier based in Santiago de Chile. In 2017 they began operating in Chile, aiming to reach a national audience which had been ignored, and that wishes to travel at a fair price. JetSMART adopted the same no-frills concept of Indigo Partners’ other entities. This model has shown strong demand as they have expanded throughout South America.
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Jonah Sachs
In 2006, Indigo Partners bought and rebranded mandala Airlines in Jakarta, Indonesia The airline’s logo is a golden eight-pointed mandala showing the Noble Eightfold Path and the eight elements of Javanese tradition. The five-petaled lotus in the center represents Indonesia’s state ideology, Pancasila, the foundational philosophy theory of Indonesia.
Based in Calgary, Canada, this ultra-low-cost airline launched in 2022. The signature red and white color scheme of the airline’s bold yet friendly brand extends to all materials.
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