In October ps:studios was asked by illy caffe to help them put together a proposal to United Airlines. We were challenged to design a visually exciting piece that told the illy brand story and the high quality and service they provide. We also illustrated renderings showing how the illy brand would work in the United Clubs, along with new onboard cups and other materials.
illy was competing against some much bigger companies in the coffee segment. But their commitment to quality, sustainability, and the true art of coffee were all reasons that they were selected to be the coffee partner for United Airlines. We are proud that we were able to play a part in this successful business pitch. We also love that we can now make travel plans that include our favorite coffee.