We’ve designed a few books in our history, but none quite as unique or as timely as this one, The Lost Boys & Girls of Discount Tire. It is a heartfelt tribute to Discount Tire’s founder, Bruce Halle, comprised of stories written by 177 top executives describing their meteoric rise through the company ranks. The stories provide a crystal clear picture of the distinct culture that Bruce Halle instilled within the company, and the loyalty and gratitude such a culture can summon. It is as much a case study of good business practice as it is a love letter to Mr. Halle who sadly passed away on January 4th, 2018.
The book was presented to Mr. Halle in a small ceremony in May of 2017. We are honored to have played a part in making this tribute possible.
“The five lessons that Mr. Halle taught us will forever resonate in our hearts and minds: Be honest, work hard, have fun, be grateful and pay it forward.”